CONGRATS! You've just closed with a client and celebrations are in order.
...but, the job is not done just yet.
Buying a home is an extremely precious moment for homebuyers, and as you already know, it is one of the most important (and expensive) purchases of their lives.
As a realtor, it is necessary to outwardly recognize this and leave a lasting impression on your clients. It's important to reinforce that buying a home, with your help and expertise, was a positive experience.
Ending business interactions with a thoughtful gift will not only serve as a nice gesture, but will also help with branding, referrals and boosting your future business.
But, what type of gift should you give your clients?
1 SOMETHING PERMANENT
Why not gift your clients something long-lasting that they can show off to friends, see often and relate back to their experience with you.
For example, if you know their style, get them started designing their new home with art or another decoration piece.
2 SOMETHING PERSONAL
There's nothing more thoughtful than a personal gift based on your client's unique interests, needs or hobbies. Capitalize on an inside joke or provide something that you know will help in his or her everyday routine.
Does your client have a dog? Set up their backyard with a dog house! A happy hound makes for an even happier client!
3 SOMETHING PRACTICAL
New homeowners have a TON of work ahead to set up their new home. Try gifting something that could help take some of the stress out of this process.
Maybe you happen to know of something specific they need, such as kitchen supplies like silverware, plates or place-mats.
4 SOMETHING CONSUMABLE
Really stumped on something thoughtful AND permanent to gift your clients? It's also okay to gift something consumable, as long as it's practical and appropriate.
Nothing sets a great impression like some celebratory top shelf liquor or a nice bottle of wine. Client not a drinker? Gift something like spices, candles or a box of fancy Belgian chocolate.
More Tips for client gift giving
5 NO SELF PROMOTION
Don't use a closing gift as an opportunity for direct self promotion. Giving a thoughtful gift, that your clients will remember, will do the promotional work for you. Remember, this is your client’s moment, not yours. Giving anything that directly promotes your business may come across as selfish or even rude.
6 NO GIFTCARDS
Let's face it giving giftcards is the easy way out; giftcards are generic and BORING. They may seem practical, but you should want to give a gift that will truly leave a lasting impression, getting across both your brand and your personality.
7 DON'T BE CHEAP
General rule of thumb- it's better to OVERSPEND than to underspend. Don't offend your client by spending too much, but also don't hold back! Chances are they just dropped a pretty penny on their new home and you'll want to appropriately show your appreciation for them trusting you with their purchase.
8 GIVE YOUR GIFT IN PERSON
Take the time to visit your clients and hand them their gift personally! This will only further express your appreciation and is sure to leave a great last impression.
When thinking of the perfect gift, creativity is key and a little thought goes a long way. Your clients are sure to appreciate effort and remember you for years to come.
Good luck and happy closing!
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