This is part five of our blog series on drip campaigns, if you haven’t read the earlier posts you can catch up here. In this post we’re going to talk about another of the benefits of drip campaigns; scalability.
Everyone knows what it is like to have an inbox full of emails and no time to read them all, let alone respond to them all individually with a thought-out and useful response. The same thing can happen with leads when you are running a campaign. If you’re a customer of PropertySimple you would be aware than running a $50 campaign can generate more leads than you can practically deal with - especially if you want to contact these leads in a timely manner.
That is why we have built a drip campaign tool into our CRM. Drip campaigns make scaling your sales effort a simple and seamless process. You can be speaking to 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.
If you’re generating leads with a tool like PropertySimple you may soon find yourself with hundreds, if not thousands of leads. For many agents this is a new (but welcome) problem and trying to deal with that volume of leads is not possible if you aren’t using a drip campaign.
Sneak peek at part six:
Broadcast emails to large audiences are impersonal and people don’t respond well to them, that is where drip campaigns come into their own. Drip campaigns produce 18 times more revenue and click through rate 119% higher than broadcast emails.