This is part six of our blog series on drip campaigns, if you haven’t read the earlier posts you can catch up here. In this post we’re going to talk about another of the benefits of drip campaigns; response rates.
Specifically, we’re going to talk about the increased response rates you can expect by using a drip marketing campaign. Broadcast emails to large audiences are impersonal and people don’t respond well to them, that is where drip campaigns come into their own. Drip campaigns can produce 18 times more revenue and click through rate 119% higher than broadcast emails 1.
So what exactly is the secret to these magically increased response rates? Well, it really isn’t a secret at all. To increase your response rates you just need to follow the advice we're providing in this series. So make sure you read the previous posts and keep reading the rest of this series to learn about the other benefits and also how to write a great drip campaign.
Sneak peek at part seven:
Segmentation is one of those terms that can seem intimidating - just like the whole concept of drip campaigns if you’re new to it - but it doesn’t have to be if you know your market and you have the right tools. It can take a little more effort but you will realise it is worth it when you start to see your improved response rates.