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Building a Personal Brand- Authenticity

Don't feel like reading? Check out Lauren's tip in video form:

Last week's video talked about what a personal brand is and why having a strong one is so important. We finished off with an action item where I asked you to write down 3-5 adjectives describing your own personal brand. Today we're putting those words to work.

Successfully building a personal brand doesn't mean that you have to invent a whole new persona. It simply means that you have to be the best you possible and in the process- show it off a little!

The first key to building a consistent and recognizable brand is AUTHENTICITY.

Customers today have easy access to your personal information through platforms like social media and it's way too easy to see through all the fluff. Be honest, stay true to your values, strengths and ideas and the rest will fall into place.

The moral of story- just be you. Don't try to be something you're not, as it's exhausting and it won't work. If you embrace who you are and focus on your strengths, building your personal brand won't be hard, it will be fun!

This brings me to this week's action item:

This week, keeping your 3-5 brand adjectives from last week in mind, write a 1-2 sentence headline that accurately describes who you are. Make it catchy and think of it as an ad headline for 'Brand You.'

Make sure your headline is interesting and targeted, but most of all make sure it's authentic. This bio will be perfect to use on social media channels such as Twitter, LinkedIn, Instagram and Pinterest, so take some time and get it right!

See you next week for another Tip Tuesday!

Lauren Bonheim

Lauren Bonheim

Lead marketer at PropertySimple and Marketing Manager of Future of Real Estate. Delving into the digital marketing world with a focus on social media and personal branding.

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