/ personal brand

Building a Personal Brand- Step 1

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Your personal brand is your reputation. It's your image, who you are and how other's see you.

The truth is, when beginning to build your personal brand, it's not necessary to start from zero. Why? Because you already have one.

The key to career success in today's digitally connected world is being aware of your brand, improving it, and then owning it. After all, your most important job is to be the head marketer of the brand called YOU.

Let's take a quick look at Oprah Winfrey, TV host and globally recognized philanthropist, and a powerful example of the importance of personal branding. Oprah has built her entire career around her personal brand, always keeping one value in mind- EMPATHY. Everything Oprah does, everything she says and every brand, company or cause she supports mirrors her empathic attitude.

Just like Oprah, Edward Hutchinson, a British realtor living in Los Angeles, is crushing the real estate competition using his strong personal brand. Ed owns his luxurious Cali-lifestyle, coming across on his social media channels as friendly and fun, yet always professional.

So, now that we know why it's important to have a strong personal brand (& that you actually already have one), we should talk about how you can go about owning your brand and manage it favorably.

Building a strong, recognizable AND relatable personal brand won't happen over night. It will take some time and a little bit of effort, which can all seem overwhelming, BUT you can start with something simple. Personal branding all starts with first identifying exactly what your brand is.

Step 1-This week's Action Item:
Write down 3-5 adjectives that describe your personal brand.

Take a few moments to think, be honest with yourself and just jot down 3-5 words.

If you need some guidance, consider these questions:

  • What are your values and principles?
  • What's your superpower? AKA What can you do that no one else can?
  • What makes you unique?
  • What are your passions?
  • How would others describe your personality?

Once you have your three to five words, we'd love to hear from you in our Facebook Group, Future of Real Estate!

See you next week for another Tip Tuesday!

Lauren Bonheim

Lauren Bonheim

Lead marketer at PropertySimple and Marketing Manager of Future of Real Estate. Delving into the digital marketing world with a focus on social media and personal branding.

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