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Cold Calling in Real Estate- Is it worth it?

Don't want to read this article? Watch Jeff's tip below!

Jeff doesn't like cold calling expired listings. The most frustrating version of this happens when an agent takes a property down because a client has a health issue or wants to wait on selling the property for one reason or another.

All of the sudden, the client is getting a barrage of cold calls at 7am on a Sunday from real estate agents, or even worse, appointment setters in India, Phillipines and Indonesia for a random agent in their area. Jeff doesn't think this type of agressive cold calling works well and is one of the things that gives real estate agents a bad name, putting them up there (or down there in this case) with used car salesmen.

Jeff suggests reaching out to expired listings in a more professional, way, much like Edward talked about in his four expired listing hacks.

Learn more about how to take advantage of your leads in our group Future of Real Estate.

Jeff Fisher

Jeff Fisher

A real estate agent that will represent you, insist on someone with the knowledge and capability that shows success. The right decision can be ingenious. The wrong decision can be disastrous.

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