Email marketing is different from offline marketing. Many agents don't realize that email marketing requires more follow up than offline marketing, but can lead to higher conversion rates and more sales. Here are some stats that will help you understand some best practices so that you can follow up with your PropertySimple leads in the best way possible.
1) Email marketing is 2x more effective than cold calling, but only if you follow up with the leads.
2) 80% of sales require 5+ follow ups, most give up after 2.
3) Personalized emails improve click-through rates by 14%, and conversion rates by 10%. Don't send mass emails. Send short, personalize emails.
4) Personalized emails including the recipient’s first name in the subject line have higher open rates.
5) Relevant emails drive 18 times more revenue than broadcast emails.
6) An average buyer gets 100+ emails a day, opens just 23%, and clicks on just 2% of them.
7) Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.
8) 93% of converted leads are contacted by the 6th contact attempt.