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Facebook for Realtors- Building & Maintaining your Personal Brand

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Facebook is the most popular and regularly used social platform today, with over 1 billion daily active users and the highest referral rates on the Internet. Still not impressed? Here's another stat for you- 1 out of every 5 page views in the USA today occurs on Facebook.


Yes, you read that right.

The long and short of it- to be successful in today's marketplace, you NEED to be on Facebook.

This social media channel is an extremely powerful platform that, when used correctly, will help boost your brand and build your business.

In our opinion, it's a good idea to adopt a FACEBOOK FIRST STRATEGY- meaning your content should first be created with the Facebook user in mind, and then later repurposed for use on the other channels like LinkedIn and Twitter.


So, to get started, which is better? A Facebook personal profile or a Facebook page?

Gotcha! That was a trick question. You may not like this answer but as a realtor, you really should be using both.

We've found that when it comes to using Facebook (& really social media in general), finding a balance is key. Social media marketing is all about 'give and take.' A general rule of thumb- you need to give, give and give some more, before you can receive.

If you're having a hard time zeroing in on that balance- try using the 80-20 rule.

When it comes to your personal Facebook profile, you should be posting 80% personal content and only around 20% business-related content. It is, after all, your personal page. This is where you should be looking to connect with your audience on a more personal level and work to build lasting relationships.

With your Facebook business page, you have a little more wiggle room with self-promotion- if someone's visiting or liking your business page, they will most likely expect to be sold to. Still, your page shouldn't be all about pushing sales.

It's important to find the balance here as well, keeping the 80-20 rule in mind. For your business page though, 80% of content should provide some kind of value to your followers- either informing, educating or entertaining your audience. And still, only 20% of your content should directly promote your business.

Having a hard time thinking of valuable content you can GIVE to your audience? There are plenty of things you can do and share to help build relationships and get your clients to trust you- from sharing local events, or information about the neighborhood in which you're selling, to tips on home-buying and selling, DIY projects or any other little bits of your expertise. Build a foundation with these valuable pieces of content, and then you can begin promoting your listings, open houses, snapshots of happy buyers and other parts of your business.

Now that we've had a basic overview of how you should be using Facebook as a realtor, let's get to this week's action item.

Today's Action Item:
Using the social media content calendar that we shared last week, plan out one full week of Facebook content- both business and personal. Make this content your own and try to mix it up, providing both variety and value!

We'd love to hear about the types of content you came up with in our Facebook Group, Future of Real Estate.

Lauren Bonheim

Lauren Bonheim

Lead marketer at PropertySimple and Marketing Manager of Future of Real Estate. Delving into the digital marketing world with a focus on social media and personal branding.

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