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The Ultimate Realtor Personal Branding Experiment- Future of Real Estate Episode 3

Two episodes and 96K views later, we're releasing episode three!

With Episode 2 we saw a huge increase in engagement- over 400 people reacted to the video on our Facebook page! 200 more than the week before!

But, what did we do differently?

For starters, our post included a clear CTA or call-to-action. We asked our viewers for their opinion on the properties showcased in the video, and well, you know what they say about opinions ....

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The post copy:
'What would you prefer? This $32.5 million mansion in the hills or the $19.7 million bachelor pad with one heck of a view?'

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As far as personal branding for Ed...

Episode 3 of Future of Real Estate shows a real inside look at Ed's day-to-day, his California lifestyle, personality and daily real estate grind. It also gives his commentary about the properties, demonstrating a bit of his expertise.

That makes this video very consumer-focused, looking to build trust with people both living in and interested in relocating to his neighborhood. Now when they see Ed or one of his listings on social media, they will already know something about him.

Episode 2 alone got over 70,000 views across social media platforms like Youtube and Facebook, leading to people recognizing Edward more often in person and online!

One thing we know now, that we would do to make this video even better- include subtitles. Did you know that only 8% of people on social media watch videos with the sound turned on?! (P.S. we've now updated the video with subtitles for your viewing enjoyment! ☺ )

Tune in next week for a look at Episode 4!

Follow Ed and watch his personal branding journey through our series, by joining our Facebook page- Future of Real Estate

Adrian Fisher

Adrian Fisher

Founder of PropertySimple.com a marketing platform for the next generation of real estate agents. Follow me as I explore the future of real estate.

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