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Open Houses: The Best Place to Market Your Brand

Don't feel like reading? Check out Jeff's tip in video form:

Today's Tip from Jeff: The best place to market your brand as a realtor- OPEN HOUSES!


It might not come as a surprise to those that have been in the real estate business that open houses are one of the best ways to get out there and generate leads. Not only are they inexpensive but they bring you face-to-face with future clients. Open houses are also a great way to establish trust and showcase your own personal brand (i.e. what sets you apart from other realtors in the area).

Before an open house, it’s crucial to do some preparation and advertise ahead of time. One of Jeff’s preferred methods of getting the word out: Postcards. Address them to the homes in the neighborhood because let's be real - who doesn’t love getting a card in the mail?


This will help get the immediate neighborhood in the door, and maybe that neighbor will bring along their friends and family. Because 9 times out of 10, Jeff points out, a majority of those who walk through the door are unrepresented, i.e.:


Lastly, if a family comes in to view the house, make sure to fill them in on all the family-friendly options the neighborhood has to offer - like the proximity to the movie theater or nearby parks and schools.

So, how do you prepare for an open house? Share your thoughts in our Facebook Group, Future of Real Estate!