Since the iPhone launched in 2007, people have steadily spent more time on their cell phones every year. By 2012, when fast 3g internet became standard in large US cities, people spent 109 minutes on their phone per day, while watching 168 minutes of TV.
In the space of 18 months, phone usage went on to surpass TV and has never looked back.
The first thing that jumps out to me is just how fast mobile phone usage grew. The second is that it's not at the expense of TV...which stayed the exact same 168 minutes per day.
According to Time Magazine, the average american checks their phone 46 times per day. That means that Americans check their phones 8 billion times per day! And it goes up with younger people!
Although 46 checks per day is the average, that number varies depending on users’ age group. Those between the ages of 18 and 24 look at their phones most often, with an average of 74 checks per day. Americans in the 25-34 age bracket look at their devices 50 times per day, and those between 35 and 44 do so 35 times each day."