Since the iPhone launched in 2007, people have steadily spent more and more time on their phones each year.
By 2012, when faster 3G Internet became a standard in large US cities, people spent an average of 109 minutes on their phones per day, while watching 168 minutes of TV.
In the span of just 18 months, phone usage went through the roof, surpassing TV- mobile users have never looked back.
According to Time Magazine, the average American checked their phone at least 46 times per day in 2015, two years ago now. That means that Americans as a whole check their phones 8 billion times every day! And these numbers are only increasing.
Another interesting trend- the younger the consumer, the more often they check their phones.
Although 46 checks per day is the average, that number varies depending on users’ age group. Those between the ages of 18 and 24 look at their phones most often, with an average of 74 checks per day. Americans in the 25-34 age bracket look at their devices 50 times per day, and those between 35 and 44 do so 35 times each day."
So, what does this mean for realtors?
There has been a shift from intention based marketing to push based marketing and social media sites with mobile apps like Facebook, Twitter and LinkedIn have become leading channels to target potential buyers.
The way that you, a realtor, should reach out to your audience and generate sales is dramatically changing.
For more tips on reaching and connecting to your audience, join our Facebook Group, Future of Real Estate .
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