Personal Branding- What to Post on Social Media

Don't feel like reading? Check out Lauren's tip in video form:

So far in this Personal Branding series I've been talking about how to build a strong personal brand, keeping two things in mind- AUTHENTICITY and CONSISTENCY.

It was important cover those two keys to branding, but FINALLY today we're going to start talking about one of my favorite topics- social media.

The best way to reach your audience and develop a personal brand today is online, through the use of social media.


Everything you say, do and post online should somehow reflect and develop your personal brand. If you've been honest with yourself and chosen personal brand values that truly describe who you are, this part should be easy.

BUT, what type of content should you be posting?

Here's a big Hint: It's not all about your business. Building a personal brand is all about YOU!

Before doing business with you, your clients will want to know all about you. After all, buying a home is one of the most important purchases of their lives. They'll trust you more with this purchase if they feel like they know you.

Today’s Action Item:
Draft ONE social media post incorporating your new personal brand.

Choose one channel, whether it be Facebook, Instagram, Twitter or LinkedIn and post a photo, a video or even just a little tidbit of text giving your followers a better idea of who you are.

If you need some inspiration, check out Ed's accounts- @hutchjohnstone

For more personal branding tips, be sure to join our Facebook Group, Future of Real Estate!

Lauren Bonheim

Lauren Bonheim

Lead marketer at PropertySimple and Marketing Manager of Future of Real Estate. Delving into the digital marketing world with a focus on social media and personal branding.

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