This is part six of our blog series on drip campaigns, if you haven’t read the earlier posts you can catch up here. In this post we’re going to talk about another of the benefits of drip campaigns; response rates.
Specifically, we’re going to talk about the increased response rates you can expect by using a drip marketing campaign. Broadcast emails to large audiences are impersonal and people don’t respond well to them. Instead, use a drip campaign, which can produce 18 times more revenue and click through rates of 119% higher than broadcast emails .
So what exactly is the secret to these magically increased response rates? Well, it really isn’t a secret at all. To increase your response rates think about personalizing your email subject and first line text. People love to read their own name or business name, which makes it more likely they will open an email. Never use things like "Hello Adrian Fisher", as that was clearly written by a computer. Write things like "Hey Adrian". Always read your copy and do a double check to make sure that you don't sound like a robot.
Make sure you read the previous posts and keep reading the rest of this series to learn about the other benefits and also how to write a great drip campaign.
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