We’ve reached the end of our series about email drip campaigns for realtors. In case you missed any of the articles over the last couple of weeks here is a summary of each piece with a link through for you to read the full piece.
A drip campaign is just a name for a series of automated emails that are sent to a potential customer. The basic principle of a drip campaign is that it will walk a prospect through the sales process so when you first email them you are simply introducing yourself and your services.
Automation is the first real benefit you will notice with drip campaigns because instead of having to go through all of the steps every week or fortnight when you email prospects you can set it up once and leave it to run by itself.
Drip campaigns can’t stop errors or last minute changes but they do help to contain the potential damage.
Drip campaigns are repetitive, the same message is sent many times. This gives you the benefit of being able to learn from what has worked in the past and what hasn’t. Testing and learning will optimize your campaign and improve your results.
You can be speaking to 10 people at a time or 1,000 people at a time and be confident that each of them is going to get a personalized and timely email from you.
Broadcast emails to large audiences are impersonal and people don’t respond well to them, that is where drip campaigns come into their own. Drip campaigns can produce 18 times more revenue and click through rate 119% higher than broadcast emails.
With drip campaigns you can set up what is called ‘tracks’, each track is for a different segment and contains different content. So you can have a track for different price ranges, different property types, different areas etc.
Keep your emails short, remember that everyone gets dozens, if not hundreds of emails each day so if you want someone to read it, keep it short and sweet.
Now you know all you need to know to be able to start dripping your leads. If you want to know more about PropertySimple, call us at 949-209-8912 to speak to one of our friendly team members.
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