This is part eight of our blog series on drip campaigns, if you haven’t read the earlier posts you can catch by looking for our drip series on the blog. In this post we’re going to talk about how to write a drip campaign.
You may have realised that drip campaigns aren’t rocket science. They’re mostly common sense mixed with a good dose of useful technology. Don’t over complicate the content. Each email in a drip campaign should add a little more information to the previous one and direct a user towards an eventual goal - that goal might be coming to an open house, downloading your ebook or hiring you as their real estate agent.
Remember that these emails should all be leading to the same goal. It's a good idea to write them as one long email first and then split them up or at least write them all at the same time, the last thing you want is to be sending out emails which don’t flow and make sense as a unit.
Keep your emails short, remember that everyone gets dozens, if not hundreds of emails each. If you want someone to read it, keep it short and sweet.
Treat your leads like people. Send an email which you would engage with. Don’t be afraid to allow your personality to show through the words. People engage with people, not with words on a screen that could have been written by our future robot overlords!
Finally, include a call to action. An email is pointless unless you ask someone to do something at the end of it. A lead will not just call you or respond to your email unprompted. Your call to action can be as simple as asking them to like your Facebook page (or add you as a FB friend), watch a video on YouTube, read your latest blog article or it could be a bigger commitment like registering to come to an open house or even just responding to this email.
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